Developing a podcast to engage potential innovation partners

Services

  • Concept development

  • Storylines for each episode

  • Graphic design for the cover art

  • Preparing guest invitations and briefing guests

  • Co-hosting the show

  • Facilitating the editing and approvals process

  • Podcast distribution

Why Kemira
came to MacAllen

Kemira is a leader in sustainable chemistry for water-intensive industries. The company provides solutions for municipal water utilities as well as the pulp and paper industry, industrial water treatment, and mining.

Our mission was to help Kemira emphasize its cutting-edge science and increase its credibility as an innovator. Together with Kemira’s innovation leadership team. MacAllen Media & Public Affairs developed and co-hosted a podcast designed to engage potential innovation partners.

From concept to launch

The pilot series, Chemistry with a Purpose, features Kemira staff and external guests from partner organizations, who highlight advances in chemistry that are supporting climate action, resource efficiency, and the new circular economy.

Testimonial

“Kemira communications and marketing teams have worked with MacAllen Media & Public Affairs since 2020 on multiple projects covering international media relations, customer communications, podcasts and strategy among other things. We have been very happy with our collaboration as the MacAllen team has great expertise in global communications as well as flexibility and a deep understanding of the complex chemical industry. ”

Terhi Kivinen
Chief Communications Officer
Kemira

Interested in a podcast?

Let us help you engage your audience with a new series.