Camera-ready, cover-worthy and undeniably clickable

60% of people trust traditional media as a source of news

 

Media strategy

Let us help you with your media strategy. Media coverage, in print and online, builds brand awareness and trust. Surveys show that people trust media as a source of news second only to online search. Media is also your friend when you want to get a cause on the public agenda.

MacAllen Media & Public Affairs can be your global media relations strategy partner. We can help with:

  • Earned, owned and paid

  • Mainstream media and trade press (online and in print)

  • Local, regional and national media

  • Media partnerships

68% of in-house communications pros think media relations is getting harder

 

Media relations and PR

A 2019 survey of more than 200+ in-house and PR agency pros, suggests that media outreach is increasingly difficult. Probably because it takes time. Effective pitches need to be customized for each journalist. In fact, lack of personalization is the #1 reason why journalists reject otherwise relevant pitches, according to a recent study by MuckRack.

When you need extra muscle, MacAllen Media & Public Affairs is there for you. We can take on the grunt work of personalizing email pitches and picking up the phone. We can also be your partner earlier in the process by helping you craft a compelling hook for your next announcement or campaign — whether you’re targeting mainstream media and trade media or both.

A majority of people say public speaking is their #1 fear

 

Media training

For many people, public speaking is a nightmare. That fear is amplified when speaking to thousands, or millions, of people through the media. That’s why it’s important to train your spokespeople and subject matter experts so they feel comfortable and ready to give a great performance.

MacAllen Media & Public Affairs offers media training either one-on-one or in a small group setting. We offer classroom training and virtual training. Sessions include dos and don’ts for engaging with reporters, as well as mock interviews. The idea is to let your team practice and make mistakes in a safe environment before they ever get on stage, on the phone or in front of the camera.