Compelling messaging and marketing content

Services

  • Communications consulting

  • Messaging

  • Content creation

  • Graphic design

Why NutriLeads
came to MacAllen

As a Dutch start-up focused on food ingredients, NutriLeads is on the cutting edge of the plant-based food movement. But the young company needed more marketing and communications support, and preferably from experts with experience in the industry.

As NutriLeads ramped up its commercial efforts and launched its first product in late 2022, MacAllen Media & Public Affairs provided communications consulting, messaging, and creative services that paved the way for the next phase of growth.

Content that highlights nutritional claims

NutriLeads knew that it needed to create informative content that would help food and beverage manufacturers, as well as brand owners, better understand the impact of certain nutritional ingredients on health and wellness. We helped the company create content that connected the dots from health trends to the nutritional claims its customers wanted to make to the NutriLeads products that make those claims possible.

Together with NutriLeads, MacAllen Media & Public Affairs wrote and designed reports, whitepapers, product brochures, and other marketing content.

Presenting a cohesive look with branded social media

NutriLeads understood the importance of presenting the same look and feel across all communications, so its team asked us to create simple branded social media templates they could easily edit in-house. We delivered a fail-proof format that helped them project a more professional image on LinkedIn, the social media channel they use most.

Let us help engage your audience

If you are facing similar challenges, please get in touch. We would be happy to discuss a potential collaboration or provide a quote.