Captivating and engaging your online audience
70% of B2B buyers say LinkedIn is one of their most trusted sources of information
Social media campaigns
Multi-stakeholder communications campaigns need a multi-channel approach. Many of the companies we work with are B2B and sometimes they aren’t sure how to effectively integrate social media with their PR and advocacy. MacAllen Media & Public Affairs can show you the way. We offer:
Social media management
Multi-channel campaign strategy and content marketing
Employee advocacy online
We know LinkedIn, Twitter, Facebook, Youtube, Instagram and TikTok. We can design multi-channel campaigns that bring attention to your brand or important issues through organic, paid and influencer marketing.
80% of business decision-makers prefer to receive brand info in a series of articles rather than ads
Digital marketing / content marketing
Social media is an important part of the marketing mix, but it’s only one part of the stakeholder journey. We can help you take a holistic approach to digital marketing, online advocacy and brand building with guidance on how to integrate articles, blogs, newsletters, websites, podcasts and even virtual reality.
82% of people are more likely to trust a company whose executives use social media
Executive social media
Some senior leaders take to social media naturally. But many don’t. These are busy people who may not want to bother with a time-consuming and sometimes risky activity. But opting out is also a risk. A personal social media presence boosts employee engagement, supports thought leadership, and helps with executive profiling (it’s much easier to get opportunities when editors, producers, and event hosts can find executives and gauge credibility in an instant). MacAllen Media & Public Affairs can help your senior leaders establish their unique voices online and manage their personal social media pages, in full or in part.
