Getting leaders to peak public performance
The top factor driving CEO reputation is a positive contribution to society
Executive positioning & speechwriting
Business leaders must be perceived as purpose-led and visionary. They should be the living, breathing symbol of the company’s values. They must be willing to speak publicly and, increasingly, take bold positions.
Think about this: in a recent survey published by Harvard Business Review, 70% of people said that how CEOs react and express themselves on topics such as Black Lives Matter will permanently affect their decision to buy from a company. Yet senior leaders can’t (and shouldn’t) react to every social issue, or they risk diluting their personal brand, damaging their own credibility and tarnishing the company’s reputation.
MacAllen Media & Public Affairs can guide you when it comes to executive positioning, core values, focus areas, key messages, and when to weigh in. To help you bring your CEO’s story to life, we also offer speechwriting for live appearances, ghostwriting for Op-Eds, executive social media management, and media relations training.
82% of people are more likely to trust a company whose executives use social media
Executive social media
Some senior leaders take to social media naturally. But many don’t. These are busy people who may not want to bother with a time-consuming and sometimes risky activity. But opting out is also a risk. A personal social media presence boosts employee engagement, supports thought leadership, and helps with executive profiling (it’s much easier to get opportunities when editors, producers and event hosts can find executives and gauge credibility in an instant). MacAllen Media & Public Affairs can help your senior leaders establish their unique voices online and manage their personal social media pages, in full or in part.
