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Econic Technologies · UK
Building the market for CO2‑based chemistry
Brochures and campaigns for chemistry from captured carbon
The challenge
Econic Technologies, a UK start-up, makes polyols and surfactants from CO2. To build a market for a new kind of chemistry, it needed the visibility of a much larger company.
What we did
- 1Ran Econic’s marketing and communications as an ongoing partner since 2022
- 2Launched Recreaire®, Econic’s surfactants business
- 3Wrote and designed brochures for both business lines
- 4Wrote press releases and earned trade coverage worldwide
- 5Managed LinkedIn: posts, carousels, video and paid campaigns
- 6Built lead dashboards for both business lines and reported results every month
- 7Wrote the core messaging behind Econic’s award entries and its entire external presence
What changed
- LinkedIn following grown more than sixfold
- More than 100 media hits since 2022
- 13 articles in a week on the opening of the Changhua plant
- Award wins including the Polyurethane Foam Association award, three years running, and the Deloitte EMEA Technology Fast 500
- Finalist for the 2026 ICIS Innovation, Chemical Industry and Plastics Industry Awards
- Named to the Global Cleantech 100 four years running
Contact
Let’s talk about your next launch
Email Jackie
jackie@macallenmedia.com
Jackie Guscott MacAllen · Communications strategist
