Case study
Haus of Innovation
Formulation Generator
On-brand starting formulations, in one click.
- Industry
- Beauty and personal care ingredients
- Company type
- Start-up
- Services
- Custom AI tools
Google Sheet
Formula
Night Reset Hair Treatment| Phase | Supplier | Trade name | INCI name | % |
|---|---|---|---|---|
| A | N/A | D.I. Water | Water/Aqua | 85.07 |
| A | Sino Lion | Evermild™ GLDA-30 | Tetrasodium Glutamate Diacetate | 0.05 |
| B | Katonah Chemical | Guar Gum | Cyamopsis Tetragonoloba (Guar) Gum | 0.75 |
| B | Katonah Chemical | Tara Gum | Caesalpinia Spinosa Gum | 0.30 |
| B | Katonah Chemical | Glycerin | Glycerin | 3.00 |
| C | N/A | 10% C.A | Water and Citric Acid | 0.30 |
| D | Katonah Chemical | Stearic Acid | Stearic Acid | 1.00 |
| D | Haus of Innovation | Elenza™ Halo | Ethylhexyl Olivate, Butyrospermum Parkii (Shea) Butter, Squalane | 4.00 |
PDF generated by the tool

Haus of Innovation’s chemists are great at creating concept formulations, but formatting each one took time away from the lab. We designed a simple, elegant template and built a document automation tool that turns the starting formulations they enter in a Google Sheet into on-brand formulation sheets, and a brochure of them all, with one click.
1
The chemists stay in their spreadsheet
Each formulation and its process go into a shared Google Sheet in the lab, one tab per formula. The generator reads it and lays every formula out on Haus of Innovation’s template.

2
A brochure of every formulation
One more click gathers all the formulations into a single brochure, with a cover and a table of contents.













Impact
Time back in the lab
Chemists enter a formula once; the formatting is done for them.
1
Click to a finished sheet
Every formulation becomes an on-brand sheet, ready to publish.
11
Formulations in one brochure
The October 2026 brochure, generated with a cover and contents.
100%
On brand
The template’s type, layout and logo are built in.
Contact
Want a tool like this for your team?
Jackie Guscott MacAllen · Communications strategist



