Navigating the issues
and taking a stand
In the US, 54% of people say lobbying is acceptable to level the playing field
Advocacy
Advocacy is mobilizing others to help change policy and market incentives that affect your business. That includes engaging lawmakers, peers, investors, consumers and employees. It means taking control of your destiny instead of accepting the status quo. MacAllen Media & Public Affairs can help with:
Stakeholder mapping and analysis
Coalition building
State, federal and international advocacy
Grassroots and digital campaigns
81% of people say trust in a brand to do what’s right is required to win their business
Issues management
People say they prefer to support companies that do what’s right. Financial data shows they speak the truth. In Accenture’s recent global study of 7,000 companies, 54% of the companies reported a material loss of trust in the past two years and those same companies also reported a total of $180 billion in lost revenue. Yikes!
What type of things can lead to loss of trust? Misreading and mishandling issues. Whether it’s a science-related issue like genetic engineering or a social issue like environmental justice, your company needs a plan. Not only can issues affect revenue, they affect how attractive your company is for shareholders. On a local level, issues can affect your license to operate and cause a community relations nightmare.
MacAllen Media & Public Affairs can help you with issues management. We offer:
Issues management strategy
Positioning and policy guidance
Issues marketing / cause marketing
Issues monitoring
Crisis communications consulting
