News & Insights
Making seasonal corporate social media content less cringy
From celebrating #InternationalCoffeeDay to participating in #EarthHour, brands that hop on the “holiday” bandwagon often fall short. Let us help you avoid creating cringy content that lacks credibility. Here are some tips for seasonal content that succeeds with plenty of examples of companies that did it right.
Relying on stock footage is self-sabotage
Photo and video shoots aren’t just for slick consumer-facing brands. Investing in bespoke visual content has become a necessity, regardless of company size or sector – whether you are a manufacturer, chemical company, med tech, or pedaling an entirely new innovation.
Connecting brand and advocacy
Brands that build emotional connections with their customers have an advantage when it comes to influencing purchasing decisions. This is true even for companies and organizations that don’t market to consumers. Why? Because people are emotional beings.
Creating and using a brand style guide
A strong brand is vital for any business or organization. It helps create a consistent and recognizable identity that resonates with your audience. One powerful tool that ensures brand consistency is a brand style guide.
How to get your company started on a new social media platform
Today, a strong social media presence is an asset for any company. But what about starting from scratch? When a company ventures onto a new social media platform for the first time, it's essential to lay a solid foundation for success regardless of your industry.