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Chromatic 3D Materials · US
Fusing science and fashion to create media buzz
A designer partnership that led to 16 press stories
The challenge
Chromatic 3D Materials, a 3D-printing start-up, wanted to gain traction in apparel, a very different market from its industrial and medical customers. Its founder imagined a 3D-printed LED dress to show what its materials could do.
What we did
- 1Researched, screened and reached out to designers
- 2Identified FashionTech designer Anouk Wipprecht
- 3Proposed and managed the contract
- 4Connected Chromatic’s technical team with the designer
- 5Planned and ran the media outreach and social marketing
- 6Created landing pages, booth graphics and printed materials for Formnext
What changed
- 16 press stories
- Made Chromatic the talk of Formnext, the biggest 3D printing trade show of the year
Photography by Natalie Cartz. Model Perpetua Sermsup Smith. Make-up by Yaying Zheng.
Contact
Let’s talk about your next launch
Email Jackie
jackie@macallenmedia.com
Jackie Guscott MacAllen · Communications strategist
